The $12K Order Duplication Leak
How a simple misconfiguration between Shopify Native hoooks and custom CRM webhooks silently doubled transactional emails and spiked outputs
FetchprofitsWeekly field notes from a Marketing Architect
Get Weekly Actionable Insights on Ads > Funnels > Retention
A weekly, zero-fluff breakdown of the broken data pipelines, leaky marketing funnels, and retention blind spots costing modern B2B and e-commerce brands thousands in misallocated ad spend.
Recent issues
A compact digest of architect-like thinking, observations, and useful examples from real campaigns.
The Post 28-day Meta Blind Spot
A step-by-step breakdown of how standard browser pixels drop late-stage conversions, and the exact server-side payload fix to capture longer-than-usual conversion data
Anatomy of 3-Step Nurture Drip
Why long-10-day email onboarding sequences fail for busy founders, and 3 plain-text templates that actuall get diagnostic calls booked.
One of the few product newsletters I actually keep reading. Zero fluff. Makes you rethink marketing.
JL
Jordan Lee
Ladder.io
Ash's newsletter transformed how we think about marketing.
S
Sahana
Founder, Switchnov
1x
per week
5 min
average read
No fluff
editorial promise
Before you subscribe
How often do you send it?
Once a week. Every issue is written manually by an operator, not an AI script accumulator. If there isn't a high-value system leak to break down, your inbox stays quiet.
What kind of topics are included?
Deep dives into Google and Meta Ads, server-side tracking (sGTM, Conversions API), cross-channel user retention architecture, ad attribution setups, and backend automation mechanics, funnels, and retention with email and/or SMS
Can I unsubscribe later?
Easily. There is a single-click, permanent unsubscribe link at the absolute top and bottom of every single note sent.